Accubase Simplifies Marketing and Technology Solutions with Acculists

Nokomis FL – Accubase, a marketing technology research and services company, is now introducing Acculists. These customized marketing technology lists offer solution buyers the opportunity to understand the solution provider ecosystem available to them as they consider and build marketing and technology capabilities. Acculists present a well formulated selection of solutions that are specifically relevant to a company’s marketing and technology plans based on thousands of solutions identified within Accubase’s research.

Acculists are designed to inform a potential solution buyer in a value-added, relevancy-driven form. These lists provide a free or paid springboard for any marketing campaign, project or marketing plan whether it’s for your company, a prospect or a client. Acculists may be requested online at http://www.accubase.net/solution-list/. Solutions Providers are able to submit information about their products and services to Accubase for free to ensure inclusion in Accubase’s research database at http://www.accubase.net/add-our-solution/.

Understanding the marketing technology solutions that could support a company’s objectives is a standard facet of launching a marketing initiative. The Acculist service enables companies to quickly find the solutions most relevant within the context of reaching their business and marketing goals. And it goes beyond software to encompass what’s possible given today’s software products, technology solutions, custom development possibilities and services provided by marketing agencies and consulting resources.

As a result of requesting an Acculist, a client will receive a jumpstart to their marketing technology project. “Acculists are the perfect introduction to Accubase’s services as they show the power and depth of the company’s research as displayed in a precisely relevant list,” said Tim Henthorn, CEO of Accubase. Accubase’s services cover the gamut of software, technology, data, agencies and consultants that complement internal teams and bring marketing plans to life.

Acculists are designed to initiate the exploratory efforts at the beginning of a project and create awareness of the solutions that may be able to play a role in the marketing technology infrastructure of a company. Standard uses of Acculists include:

  • For Solution Buyers: Marketers, Agencies and Consultants
    • Understand the range of what’s possible with today’s marketing technologies
    • Review potential solutions in the marketplace for a specific need
    • Identify potential solutions for a group of business requirements
    • Research various components while planning a Marketing Technology roadmap
    • Explore solution combinations while formulating an annual marketing plan
  • For Solution Providers: Software & Technology Suppliers, Agencies and Consultants
    • Recognize prospective strategic partnerships
    • Identify intellectual property licensing opportunities
    • Discern potential M&A possibilities
    • Find participants within a competitive landscape

Accubase covers numerous solution categories that play a role in both marketing programs and technology solutions. Requests to learn more about a category and the relevant solutions within it may be submitted at http://www.accubase.net/solution-list/.

Accubase Introduces Core Services for the Hospitality Industry

Nokomis, FL – May 15, 2017 – Accubase, a marketing technology research and services company, announces the availability of its research, planning and implementation coordination services specifically designed for the hospitality industry. Accubase recently customized its offerings to meet the needs of the hotel, restaurant and golf club management segments of the industry to provide each subscriber a cost effective resource for creating the technology aspects of their marketing initiatives. The compiled research covers thousands of solutions and services to assist teams responsible for both marketing and architecting the necessary marketing technology infrastructure. Accubase’s planning services enable clients to identify marketing and technology solutions to architect a capability plan for a campaign, initiative or as an essential element of a complete marketing plan. Its implementation coordination services guide a business from marketing concept to results.

Accubase understands the roles and value provided by the corporate group, brand, region and individual location and provides services designed to complement each. Understanding the scope and breadth of marketing solutions allows Accubase to formulate Marketing Technology capability roadmaps that provide insights into what’s possible with the resources of the buyer and the innovations from today’s Solution Providers, such as software companies, technology vendors, marketing agencies and consultants.

Today’s solution providers and their products enable time-constrained marketing and IT teams to do more with less and at a faster rate. These solutions number in the thousands, creating a sea of unknowns when embarking upon a new marketing initiative. “When partnering with Accubase, companies are able to generate competitive advantage by architecting the future of their marketing capabilities and then making tactical investments as they navigate their planned roadmap,” said Tim Henthorn, CEO of Accubase. Essentially, Accubase facilitates a company’s ability to identify, design and implement either individual marketing initiatives or comprehensive marketing programs for multiple hospitality industry segments, including:

  • Hotels: Chains, Brands, Ownership Groups, Management Companies, Hotels and Vacation Rentals
  • Restaurants: Restaurant Groups, Management Companies and Restaurants
  • Golf Courses and Clubs: Golf Management Companies, Private Clubs, Semi-Private Clubs and Public Golf Courses

More specifically, Accubase strives to increase marketing capacity and positively influence both the probability and level of success of marketing plans. Accubase is positioned to allow a client, along with its marketing and technology resources, to quickly adapt to the market by regularly invigorating its business with the necessary marketing capabilities required to achieve its planned objectives.

Data Security Considerations from FTC v. Wyndham

The world of ECommerce brought about a new paradigm of managing the digital footprint of today’s electronic transactions. Companies and Solution Providers are both faced with defining security as it relates to the data being exchanged with customers and implementing the proper protection for this information. However, the question of risk or lack thereof was usually a consideration.

What has Changed? – The result of FTC v. Wyndham Worldwide Corporation reinforces the teeth implied by the FTC Act. It clearly holds companies accountable for not only defining privacy policies and terms of service agreements, but requires those companies to adhere to them. While Wyndham was not fined, they are being held accountable by the FTC to uphold assurances they make within their own privacy policy.

According to the FTC, this is where Wyndham misjudged the implementation of their security practices. While it is easy to look at the situation in wonder, the reality is that companies make statements in these policies, but consistently have risks that may cause them to fall short in the actual implementation. The more global a business, the more intricacies may exist. This shows the level of responsibility that the FTC requires regarding how businesses and technologies must protect consumers for all transactions regardless of channel. Given that managing data and its security is a rather dynamic task sometimes fraught with obstacles, it requires a certain amount of diligence.

A Marketer’s Perspective – This should create a moment of pause for most companies that manage customer transactions containing customer and credit card information, whether through a Point of Sale, ECommerce enabled Website, Payment Solution or other technologies that are potential requirements for efficiently transacting business via multiple channels. The needs of each corporation are different and the appropriate people within them should seek guidance from qualified resources to understand if this affects their specific sales and marketing efforts or the products and services they provide to the marketplace.

As a guideline, a business may want to contemplate the following questions:

  • What impact does managing this data have within my business?
  • Are we protecting the data of our customers to the extent necessary?
  • What systems may affect compliance with our Privacy Policy and Terms of Service?
  • What additional technologies will enable us to efficiently manage this data?

Real Applications – Any technology that facilitates a touch point with customers presents an opportunity for transactions to occur and data to be exchanged. Mobile devices, computers and kiosks are just a few examples of solutions that capture this information. The POS, ECommerce, Payment and custom software solutions all may play a role in capturing, organizing and protecting the customer in compliance with a privacy policy and regulation. The bottom line is that this information has a lifecycle and responsibilities that go along with it during that time.

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