As a result of the Internet and the proliferation of the many online marketing channels, marketers must now rely upon a certain amount of automation to get the right content and message in front of their target audience. Marketing Automation expedites the implementation and broadens the array of channels available to any marketing plan with a finite staff while also creating consistency.
This category is diverse and overlaps with Customer Management via solutions such as Customer Relationship Management. Therefore, we define the category specifically as software that facilitates the execution side of marketing promotions.
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