About Accubase

Many businesses need to make decisions about what technologies are best suited to deliver against their corporate and marketing goals. Given the rapid change in the technology and marketing environment, managing this aspect of business requires expertise and a thorough understanding of the technology landscape that may be relevant for a given organization and their marketing objectives. Accubase monitors technology solutions to help companies identify relevant solutions and enable them to navigate these decisions with speed and quality while managing cost and risk. This ultimately contributes to improvements in business performance.

About Tim Henthorn

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Tim Henthorn researches, writes and consults with regard to marketing technologies that enable marketing professionals to deliver business results and leverage the most recent technology solutions in the marketplace. He built his career as an executive in companies that range in size from startup to midsize organizations and provided products and consulting to companies of all sizes, including the Fortune 500. He excels at managing businesses and products with specific consulting expertise in innovating, building, evaluating and implementing both information services and software solutions.

His career began in the financial services industry working for SEI Corporation. The benchmarking work he completed led him to a Chicagoland based startup – TravelClick, in the travel and hospitality industry. While there, the company received a venture investment from Bain Capital and was later sold to multiple investment companies. Tim subsequently worked at TIG Global, an online marketing firm, which was eventually acquired by Oracle. His responsibilities encompassed building and identifying new marketing technologies that could be applied to the company’s client base for the purposes of increasing brand awareness, measuring performance and generating revenue. Most recently, Tim was a consultant at STA Group where he provided services to the insurance industry as part of their business architecture practice and became a Certified Business Architect (CBA)®.

Tim received his Bachelor of Science degree in Mechanical Engineering from Southern Methodist University and an MBA from Northwestern University’s Kellogg School of Management.