Buying Marketing Technology & Services

There are numerous possible categories with regard to analyzing and evaluating marketing services and technologies as it pertains to your business. While only a subset of these may be a priority for any specific need within your marketing team, the coverage is important. It allows solutions to be identified that meet your objectives and requirements.

As a result there are two primary considerations. First, is understanding the core needs for you, including your unique set of business requirements and combining this with a thorough understanding of what’s possible from available solutions in the marketplace. Second, is evaluating technologies against your unique needs and accelerating your time from the identification of a marketing need to implementation, while improving the probability of success.

When embarking on a project, it is always important to review possibilities with respect to building and buying the set of solutions that enable you to get from point A to point B. This may entail complementing your internal resources with any of a number of potential resources or simply getting a better understanding of your options.

What are the benefits of hiring a company for their marketing services or marketing technology? There are many potential benefits, but here are a few:

  • You are hiring passion and people who excel at what they do
  • They may make your employees better by exposing them to new perspectives
  • Depending upon the maturity of the solution, you may get more capability than performing the same work or building the same technology yourself

In addition to general and detailed capabilities and the standard considerations associated with buying this type of service or technology, a few of the categories a buyer could consider are:

  • Total Cost of Ownership
  • Specific Integrations
  • Migration Considerations
  • Privacy Implications
  • Supportability
  • Sustainability

These and many other categories enable you to easily evaluate the technologies and services most suitable to your company’s needs while taking into account those potential marketing and technology capabilities best aligned to your strategic objectives.

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