As discussed in a previous blog post, Improving your Business with Online Ratings & Reviews, reviews occurring within the digital ecosphere affect the reputation of a business and may increase revenues if managed appropriately. Research supports this within selected industries and it is widely accepted across multiple industries as a result. While there is more to it than actively managing reviews you receive online or plugging a new technology into your business, these are two keys to achieving success.
Accubase tracks many marketing technologies to identify those solutions that are a best fit with your business, its industry position, its budget and its marketing objectives. This research enables an ability to plan MarTech stack roadmaps for a company to simultaneously manage short and long term objectives.
As a tool to support this type of initiative, Accubase creates Professional Reviews. These provide an affordable tool that assesses a technology’s match with the unique requirements of an individual business. The company recently released Accubase Highlights to summarize a MarTech solution and present an introduction to its core value across a wide spectrum of business types. An example of this is presented in the following link at Slideshare:
Managing reviews for a business may take many forms. It may be done manually, with software, as an integrated software module or as part of a service. Learn more by contacting Accubase.